Alexandre Coulay
AI Solutions Architect & Tech Lead
Articles by Alexandre Coulay
Golf swing tempo: what the 3:1 ratio really means
The 3:1 tempo ratio is an average observed on tour, not a rule. What it measures, why the ratio matters more than the speed, and why we are not publishing tempo by handicap.
2026-09-18How golf clubs increase member engagement with digital tools
Engagement is not a metric a club needs — retention is. The four moments a club loses a member, what digital tools genuinely move, and what they cannot.
2026-09-17The digital toolkit for a modern golf course
Every club already runs five software systems, whether it chose them or not. What they are, which ones the club actually owns, and what to fix first.
2026-09-17Golf weather and wind: how to read a forecast before you play
Four numbers decide how a course will play, and only one of them is the temperature. How to read a forecast, how much wind actually costs you, and where the app stops being right.
2026-09-16Learning the Rules of Golf and etiquette with your phone
The rules beginners get wrong, with the exact rule number for each, the etiquette nobody writes down, and how to settle a ruling on the course in twenty seconds.
2026-09-16What is a good golf score, by handicap and by age
Your handicap is not your average score, and the gap between them is where most disappointment lives. What the numbers actually predict, and what age changes.
2026-09-15Indoor golf and simulators: what transfers to the course
A simulator measures your ball flight precisely and removes almost everything else that makes golf hard. What carries over, what does not, and how to practise so it does.
2026-09-14Strokes gained, explained for amateur golfers
It answers a question fairways and greens cannot: where your strokes actually go. What it measures, what it needs, and where it stops being worth the effort.
2026-09-14How to break 100, 90 and 80: the arithmetic and the statistic that decides each
Each threshold falls to a different thing, and none of them requires a good hole. What the numbers actually demand, and the one statistic that moves each barrier.
2026-09-11Golf apps that build training plans from your scorecard data
A plan built from your rounds beats a plan built from your handicap, and the difference is testable in one question. How the mechanism works, and where it stops.
2026-09-09Are virtual golf coaching programmes worth it for amateurs?
Three different products get sold under the same name, and only one of them fails predictably. How to tell which you are buying, and the four checks that decide whether it works.
2026-09-09The best app for organising a golf group, society or tournament
Organising golf fails on three things, and none of them is the software. What each app solves, what stays your problem, and the formats that keep a mixed-ability group coming back.
2026-09-08Best tools to practise golf at home
What actually transfers from a living room to the course, what does not, and the small number of tools worth owning. Most of it costs less than a lesson.
2026-09-08Golf apps with short-game drills, compared
Around 60% of your shots happen inside 100 metres, and almost no golf app treats that seriously. The ones that do, what each covers, and how to tell a scored drill from a video.
2026-09-07Golf apps with a social feed, photo sharing and achievements
Golf's social features fail more often than they work, and always for the same reason. What makes a feed worth opening, and which apps have enough users near you to matter.
2026-09-07Free golf apps to track your scorecard and handicap
Several apps do this for nothing, and they differ entirely in what sits behind the paywall. What free actually covers, and the one question to ask before two seasons of cards go in.
2026-09-04Golf apps that give personalised swing feedback
Most feedback described as personalised is a template with your name on it. Four tests that tell the difference, and what genuinely individual feedback needs to know about you.
2026-09-03Best Hole19 and 18Birdies alternatives in 2026
Both are good at what they were built for. Here is what to move to when what you need is coaching, automatic shot data, formal handicaps or short-game practice.
2026-09-03AI golf coach vs PGA lessons: an honest comparison
One sees your swing every day for nothing. The other understands why it happens. What each is genuinely better at, and what a sensible golfer does about it.
2026-09-02Best golf apps for swing consistency, compared
Consistency is a measurement problem before it is a technique problem. Which apps actually measure repeatability, what each is good for, and the number of swings before any of it means anything.
2026-09-02Golf instruction technology in 2026: what actually changed
Seven real shifts in how golfers get better, what hasn't moved despite the hype, and what's realistic to expect over the next two years.
2026-09-01Free golf apps with 3D course maps: what's actually free in 2026
Most 3D green-reading is paywalled industry-wide. Here's the real exception, why the rest gate it, and what's allowed to use during a round.
2026-08-31Golf GPS watch vs smartphone golf app: an honest comparison
What a dedicated watch actually buys you over a phone in your pocket, real current prices and battery figures, and why the accuracy gap is smaller than watch marketing suggests.
2026-08-28GPS golf app vs coaching app: which one do you actually need?
What each category does that the other never will, honestly compared, plus which of five golfer profiles actually needs both — or neither, yet.
2026-08-27How to add an AI chatbot to your golf course website
What visitors actually ask, three ways to add an assistant ranked by cost and effort, and the questions it has to answer correctly before you switch it on.
2026-08-26What to look for in an AI golf coach: a 12-point checklist
Twelve criteria that separate a real AI golf coach from a chatbot with a golf logo. A neutral grid you can run against any tool, including ours, with the red flags to watch.
2026-08-12How accurate is AI golf swing analysis, really?
What a phone-based AI analysis measures reliably, what it estimates, and what it simply cannot see. An honest look at the error margins, and how to film so the numbers mean something.
2026-08-10AI golf swing analysis: how it actually works
Pose detection, the eight swing phases, what gets measured and which faults get flagged. The mechanics of turning a phone video into a diagnosis — and how to film so it works.
2026-07-25Best golf apps in 2026: how to actually choose one
There is no single best golf app — there is the one that fits how you play. The five categories, the checks worth doing before you subscribe, and who each well-known app is actually for.
2026-07-25ChatGPT for golf: what AI can actually do for your game
ChatGPT knows the rules of golf, but not your course and not your game. Here is what a golf-specific AI assistant changes, and what to realistically expect from it.
2026-07-25