Alexandre Coulay

AI Solutions Architect & Tech Lead

Alexandre Coulay builds FlyAway. He works as an AI solutions architect and tech lead in Node.js, React Native and Next.js, and writes here about the engineering behind golf technology: what a swing-analysis model actually measures, what course data can and cannot show, and where both stop. He has played golf for three years and holds no official handicap: everything touching technique and play is reviewed by Josh Cassin, a +3.7 amateur.

Articles by Alexandre Coulay

How to add an AI chatbot to your golf course website

What visitors actually ask, three ways to add an assistant ranked by cost and effort, and the questions it has to answer correctly before you switch it on.

2026-08-26

What to look for in an AI golf coach: a 12-point checklist

Twelve criteria that separate a real AI golf coach from a chatbot with a golf logo. A neutral grid you can run against any tool, including ours, with the red flags to watch.

2026-08-12

How accurate is AI golf swing analysis, really?

What a phone-based AI analysis measures reliably, what it estimates, and what it simply cannot see. An honest look at the error margins, and how to film so the numbers mean something.

2026-08-10

AI golf swing analysis: how it actually works

Pose detection, the eight swing phases, what gets measured and which faults get flagged. The mechanics of turning a phone video into a diagnosis — and how to film so it works.

2026-07-25

Best golf apps in 2026: how to actually choose one

There is no single best golf app — there is the one that fits how you play. The five categories, the checks worth doing before you subscribe, and who each well-known app is actually for.

2026-07-25

ChatGPT for golf: what AI can actually do for your game

ChatGPT knows the rules of golf, but not your course and not your game. Here is what a golf-specific AI assistant changes, and what to realistically expect from it.

2026-07-25

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